Designer Diary

Summer Solstice

In all seriousness - we all know summer is a nonexistent season in San Francisco. However, I was able to celebrate Summer Solstice at Ocean Beach with one of my favorite artists. Although it was still cold - I managed with a cropped sweater and glass of wine. And yes -I know- summer solstice was almost a month ago now - but my life is not all play - a girl has got to work! 

I spent the last month finalizing the looks for my Fall 2014 collection. We completed our lookbook photo shoots and fashion film. This season I decided I wanted to approach my fashion film in a whole new way. I have yet to see the final cut, but I trust my cinematographer captured my vision for the season. 

Since the recent relaunch of my collection as demi couture - I've decided to put just as much attention to detail in my lookbook as I do in the craftsmanship of my designs. As always - I am more excited then words can explain to release the lookbook for my Fall 2014 collection.

alyssa nicole, designer, san francisco blogger, fashion, sf style, denim dress, white denim, white dress, san francisco summer, urban outfitters, kate spade, couture, kate spade sandals, kate spade purse,
alyssa nicole, designer, san francisco blogger, fashion, sf style, denim dress, white denim, white dress, san francisco summer, urban outfitters, kate spade, couture, kate spade sandals, kate spade purse,alyssa nicole, designer, san francisco blogger, fashion, sf style, denim dress, white denim, white dress, san francisco summer, urban outfitters, kate spade, couture, kate spade sandals, kate spade purse,
 Wearing 
Kate Spade Sandals, Kate Spade Bag, Urban Outfitters Sweater
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All in the Details: Trending Necklines - Alyssa Nicole Spring 2014

This season I focused on a variation of asymmetric necklines in my Spring 2014 collection. I focused on designing tailored asymmetric necklines as well as bodices with sculpted asymmetric flounces.

I have always loved soft chiffon flounces. In this collection I designed a lightweight tiered chiffon maxi with soft ruffle flounces. This maxi was designed with skinny halter ties to emphasize the shoulders and collar bones.

Continuing the pattern of asymmetric tops, I designed the wedding dress with sculpted ruffle flounces. My design focused on unbalanced silk organza tiers - with the top flounce peeking out asymmetrically beneath the layers of raw edge silk organza.

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asymmetric dress, necklines, silk dress, white dress, halter dress, chiffon dress, wedding dress, bridal, couture, alyssa nicole, designer dresses, san francisco, sf style, san francisco bridal designer, fashion week, nyfw, luxury fashion,
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Alyssa Nicole Spring 2014 Collection
Hair & Makeup by amazing Aveda stylists & Teresa Song
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Ladies Who Lunch

It's not unusual to refer to oneself as a 'foodie' here in San Francisco. It's also not unusual to have friends [who happen to be bloggers or dedicated Instagramers] stop you mid-bite into a delicious Vietnamese sandwich so it could be styled, photographed, and documented for the world to appreciate via Instagram. It wasn't until recently that I realized I've been spending far more time dining in local restaurants then cooking dinner in my own kitchen. This is when I realized that 'Ladies who Lunch' may have a whole new meaning. 

It's almost a routine schedule on weekends to meet friends out for lunch and dress in our 'Sunday Best' so we can document our SF style for our blogs - however scheduling around our busy work schedules can get tricky. Luckily San Francisco only stretches to 7 miles and we can meet each other within 25 minutes. So does this make us the new wave of 'Ladies who Lunch' ? I'm documenting my SF foodie files on my Instagram @alyssancasares and sharing my personal street style here in my Designer Diary for a glimpse into my life in style. 
alyssa nicole, alyssa casares, designer, san francisco, san francisco street style, san francisco style, sf style, cocktail dress, silk dress, silk mermaid dress, flared dress, midi skirt, couture, demi couture, freda salvador, kate spade,
alyssa nicole, alyssa casares, designer, san francisco, san francisco street style, san francisco style, sf style, cocktail dress, silk dress, silk mermaid dress, flared dress, midi skirt, couture, demi couture, freda salvador, kate spade, alyssa nicole, alyssa casares, designer, san francisco, san francisco street style, san francisco style, sf style, cocktail dress, silk dress, silk mermaid dress, flared dress, midi skirt, couture, demi couture, freda salvador, kate spade,
 Wearing 
Freda Salvador Shoes 'Explore', Kate Spade Bag
 
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In an Instant: Behind the Scenes Alyssa Nicole's Street Style

Demonstrating hiking in heels and my all silk ensemble from my collection for Alyssa Nicole Spring 2014. Follow My Instagram @alyssancasares
Wearing 
 Freda Salvador Shoes 'Explore' 
 Alyssa Nicole Spring 2014 Silk Metallic Mermaid Flare Skirt and Silk Chiffon Bell Sleeve Blouse 
 
 See the Lookbook / Watch the Fashion Film
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Denim on Denim - San Francisco Style

What is San Francisco style? I immediately think denim - and considering I don't often (or ever) wear pants - what could be more appropriate then a denim jacket on denim dress ensemble!
As discussed in my previous blog post, I am reducing the habit of over accessorizing - which happens to be a very difficult task for me. I love to wear the accessories I design myself, however lately I have been into minimal styling and the carefree ease of an outfit without jewelry. The combination of my Jeffrey Campbell clogs and denim-on-denim ensemble is how I embody San Francisco style while still maintaining (my own) 'Alyssa Nicole' style.
(And yes, I do fully embrace wearing heels in San Francisco, it is a difficult task but it can be done. It's like SF fashion meets fitness routine. How else do you think I managed to get toned legs like this)
 
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  Photos & Art Direction by Ashley Tarr
 
Wearing 
Jeffrey Campbell Shoes 
Alyssa Nicole Spring 2014 White Micro Mini Tent Dress
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Spring 2014 Trend Report: Alyssa Nicole Collection S/S 14

Assuming you have not picked up on the trends that have emerged from my latest collection- I now present to you - 
The Spring 2014 Trend Report 
As seen in Alyssa Nicole's Spring 14 Collection
 
1) Sculpted Ruffles - To portray a blooming flower, sea shells, and wilted petals
2) The Cold Shoulder - To expose just the right amount of skin. And also to hide any large regrettable tattoos you may have on your forearm
3)Asymmetric Bodice - A classic Alyssa Nicole style.
4) Midi Length Skirts - The height of elegance 
5) Sheer Patterns - To evoke a light and airy softness to the otherwise 'average' stripe or gingham print
6) White Noise - Clean and minimal. Sophisticated and refined. Chic 
Alyssa Nicole Spring 2014 Collection
Hair & Makeup by amazing Aveda stylists & Teresa Song
I'm currently hosting a Spring Sale over in the Alyssa Nicole Shop! Get 35% off our Spring Collection with code: SS14
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Casablanca

My first moment of realizing that I maybe had too many dresses was in Fall 2012 - okay so technically it was the summer of 2012 but I think of everything in terms of 'market seasons' - and in that moment I realized I could no longer fit all my collection samples on one rack.

I know what you are thinking. There is no possible way to fit that many dresses on one rack. However, I would have to disagree by saying - clearly- you have never owned an extending rolling rack. So after that moment I realized I had to retire some of my samples. Spring cleaning never felt so good. Now I try to make an effort to do this before creating a new collection.

So this brings me to my point. Is less really more? I've been trying to adapt this mantra to my day to day. 1)Less french fries at dinner. 2)One glass of wine instead of two 3) Wear only one accessory 4)No boyfriend no problem. And while doing this I was working to design a collection that was carefully crafted. A collection that embodies luxury in the simplicity of each design. Quality and craftsmanship is the most important to me. To have one luxe cocktail dress that will last decades vs several 'fast fashion' party dresses? It's almost a no brainer.

 Less is more. 
 Wearing 
Freda Salvador Shoes 'Explore' 
Alyssa Nicole Spring 2014 Silk Metallic Mermaid Flare Skirt and Silk Chiffon Bell Sleeve Blouse

See the Lookbook / Watch the Fashion Film

I'm currently hosting a Spring Sale over in the Alyssa Nicole Shop! Get 35% off our Spring Collection with code: SS14
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Inspiration: Style Icon - Jane Birkin

I have been looking to Jane Birkin for style inspiration.  Like I said in my previous blog post. She's Cool. And I want to be cool. Follow my Pinterest to see what else is inspiring me
I'm currently hosting a Spring Sale over in the Alyssa Nicole Shop! Get 35% off our Spring Collection with code: SS14
Shop my Collection
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