Designer Diary

November 27, 2014

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Alyssa Nicole › Sample Sale ›


November 25, 2014

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Alyssa Nicole ›


ALYSSA NICOLE SIGNATURE COLLECTION

You've asked for it - and now it's here! I began my line with a few simple styles for my Etsy shop (which has since been discontinued) back in 2009 - a few high waisted skirts and a couple strapless dresses is where my collection began to grow and blossom. My signature design - the Strapless Tuxedo Dress - was a closet staple for my loyal customers. Not far behind was the Pleated High Waist Skirt - which I continue to wear myself in various colors and fabrications on a regular basis. 

Since the relaunch of Alyssa Nicole as a demi-couture collection - I put my signature styles to rest - until now. I'm so excited because I've been secretly working hard to redesign my signature Tuxedo Dress and High Waist Skirt for my new Signature Collection. These pieces have been refined and polished into a new sophisticated demi-couture line. Each piece remains youthful in feel - however I've tailored and carefully crafted each piece to exude sophistication.
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Alyssa Nicole Signature Collection 
Lookbook by Jess Sorensen, Hair & Makeup Styling by Hedy Lavinsky, Featuring Veronica Boyer and Marina Dodson
 
See the Lookbook / Shop The Looks
 
Get 40% off the entire Alyssa Nicole Shop during our Thanksgiving Weekend / Black Friday SALE from Nov.28-Nov. 30 with code BLACKFRIDAY.
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Trending: Skirts - Alyssa Nicole Fall 2014

When designing a collection - skirts are always on my mind. Shape and silhouette below the waist take lead when designing my collection. Naturally - I stick to high waist as it's my signature skirt silhouette - and this season was no different from collections past.
I focused on a variation of flared skirts in my Fall 2014 collection. Nod to mod aline skirts are feminine and playful while full flared skirts delight and exude ladylike charm.
Form fitting pencil skirts are tailored to exude sophistication. An understated side slit adorns fitted skirts with classic femininity - perfect for the office.
Mermaid flares and asymmetric hemlines are superbly crafted in our San Francisco design studio. Fitted to perfection, these ladylike skirts merge playful femininity with elegant sophistication.
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Models:  Mellissa Gray, Tawni Cox, Dorothea Parker, Joanna Kaminska,Veronica Boyer, Devon Delzell
Styling: Alyssa Casares, Emme Nguyen Jenae Lee, 
Art Direction + Event Coordination: Ashley Tarr, Sonia Casares
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Trending Necklines - Alyssa Nicole Fall 2014

This season I focused on a variation of high necklines in my Fall 2014 collection. I focused on designing tailored turtleneck collars as well as bodices with sculpted asymmetric flounces.

I have always loved high necklines. In this collection I designed a several dresses with a high rounded neckline. Center back keyhole closures were designed to emphasize the back neckline and an evening gown with a front center keyhole cut out emphasizes the collar bones.

Continuing the last seasons pattern of asymmetric tops - I designed an evening gown and cocktail dress with sculpted ruffle flounces. My design focused on unbalanced silk organza tiers - with the top flounce peeking out asymmetrically beneath the layers of raw edge silk organza.
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Models: Marina Dodson, Mellissa Gray, Tawni Cox, Cordellia Kritz, Devon Delzell, Veronica Boyer
Styling: Alyssa Casares, Emme Nguyen Jenae Lee, 
Art Direction + Event Coordination: Ashley Tarr, Sonia Casares
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November 18, 2014

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Outfits ›


November 17, 2014

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November 12, 2014

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Backstage Beauty › Runway ›


Backstage Beauty: Soft Curling Eyelashes and Fresh Luminous Skin

This season our makeup styling team created a fresh and minimal look for our Fall 2014 "Still Cold" Presentation. Beauty was focused on soft and luminous skin. Models were styled with a natural lip and minimal color to compliment the natural fresh face. Adding a hint of romanticism were soft curling eyelashes to freshen up the overall look.
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 Makeup & Hair Styling: Hedy LavinskyTeresa SongJacqueline OlimpioMarion Le RouxSovantha Bun 
Models: Marina Dodson, Mellissa Gray, Dorothea Parker, Joanna Kaminska, Veronica Boyer
Styling: Alyssa Casares, Emme Nguyen Jenae Lee, 
Art Direction + Event Coordination: Ashley Tarr, Sonia Casares
 
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November 10, 2014

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Outfits ›


On Pins & Needles

I'm finally catching my breath from the last week which was extremely busy after finishing my new line. I was given opportunity by Pinterest & The Academy of Art University to speak to a fashion journalism class about how I use Pinterest for my collection inspiration. At The Academy of Art I was able to chat with some amazing and talented students about the fashion industry & social media! I'm happy I was able to give advice to the Academy of Art students and share my experiences working in fashion.

On Thursday I partnered with FIDM as one of the featured Alumni designers to participate in Cocktails and Couture at the Westfield Valley Fair Mall in Santa Clara. I was asked to drape a red carpet gown in 2 hours - I can't even begin to describe the exhaustion which swept over me after finishing the task. Never in my life have I created an evening gown in only 2 hours - however, despite my exhaustion, I'm so honored to have been chosen by FIDM to participate in such an amazing event!

Over the weekend we photographed the lookbook for the new line I've been working on. The line was photographed in studio and on location - I can't give too many details on the collection as I like to keep the inspiration under wraps until the collection release, but I know my clients/friends/family are going to love what I've been working on! So far I'm getting great feedback on the line, so I can't wait to release the new arrivals in my shop!

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Wearing Alyssa Nicole Fall 2014 
Metallic Coat
Glasses - Miu Miu
 
Shop Alyssa Nicole Fall 2014 15% off with code STILLCOLD at checkout
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November 08, 2014

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Alyssa Nicole › Runway ›


Walk This Way - Alyssa Nicole FW14 On The Runway

Alyssa Nicole Fall 2014 Collection on the runway during our "Still Cold" rooftop presentation in Union Square - San Francisco. 
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Models: Marina Dodson, Mellissa Gray, Dorothea Parker, Silvia Gheorgitta, Phebe Standley, Sierra Totten, Tawni Cox, Devon Delzell, Cordellia Kritz, Monique Quintero, Joanna Kaminska, Veronica Boyer
Styling: Alyssa Casares, Emme Nguyen Jenae Lee, Ashley Tarr, Sonia Casares
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October 27, 2014

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Outfits ›


Pretty Little Violet

I spent the weekend finishing up orders in the shop - so I'm enjoying this moment I have to write in my blog, although I know I have a lot of work to do on my new collection. Last week we finished drafting patterns and cutting all the designs so naturally the final step is to get this collection together and up in the shop. 

I've been planning this new line for about a year now - it's a special line I'm designing specifically by request from none other then my dedicated clients, friends, and fans! Tune into my blog for the release of the new line coming soon :)
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Wearing Alyssa Nicole Fall 2014 
Bell Sleeve Kimono Blouse, Navy Pencil Skirt
 Heels - Jeffrey Campbell
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