Designer Diary

August 29, 2014

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LABOR DAY WEEKEND SALE

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ALYSSA NICOLE 'WHITE NOISE' COLLECTION
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August 28, 2014

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Alyssa Nicole › Outfits ›


August 27, 2014

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The Looks: Alyssa Nicole Fall 2014

This season my mod vision was manifested and carefully crafted in soft luxurious wool in our San Francisco design studio. In addition to this, I worked with jersey ponte, metallic jacquard and used blue velvet to accent the cocktail dresses throughout the collection. Rolled turtle neck collars are a nod to mod accentuating necklines on this kimono style tops. Cropped bell sleeves illustrate playful sophistication. Cigarette pant trousers are fitted to perfection and crafted out of luxurious stretch ponte. A touch of feminine charm can be found in the removable bow tie ribbon belts. Metallic jacquards illuminate with ladylike luxury. See the looks below!

Tune into my designer diary to see behind the scenes photos and backstage beauty from our in studio photoshoot from Alyssa Nicole Fall 2014!

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Modeled by Silvie Gheorghita
Styling by Alyssa Casares & Noah Shaw


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August 26, 2014

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Backstage Beauty: Alyssa Nicole Fall 2014 Lookbook

For our Fall 2014 "Still Cold" Lookbook we gave our models a fresh and minimal look. Our focus was on soft and luminous skin. We gave our models a natural lip with minimal color to compliment the natural fresh face. Adding a hint of romanticism were soft curling eyelashes to freshen up the overall look.

I wanted the hair to look polished yet still feminine, so we went with a middle part and teased low ponytail. A navy velvet headband accented the hair style to complement the palette of moody blues throughout the collection. 

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August 25, 2014

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Alyssa Nicole › Runway ›


Alyssa Nicole Fall 2014 Collection Preview

Recently I hosted a private collection preview for my Fall 2014 Collection in San Francisco. I was set on a rooftop presentation in the heart of San Francisco's Union Square district - but last season it rained on our event so I was determined to host my rooftop presentation for Fall collection this season. I was so happy to see my collection come to life during our presentation and couldn't have asked for a better team working by my side coordinating this event. All my lovely guests who attended truly remind me why I love to do what I do & having the ability to bring NYFW to SF for my collection presentation is (for lack of a better word) amazing. 

I wanted to keep the decor as minimal as possible - but still tie in bits of inspiration from the collection as well as draw in pieces that relate to our lookbook for the Fall 2014. Handcrafted geometric stars lined the balcony and our models were elevated on all organic wood tree stumps which referenced our lookbook we photographed in the Presidio. 

Tune into my blog for more posts on inspiration behind the beauty, menu, and behind the scenes prepping for our collection preview of Alyssa Nicole Fall 2014!

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Models: Marina Dodson, Mellissa Gray, Dorothea Parker, Silvia Gheorgitta, Phebe Standley, Sierra Totten, Tawni Cox, Devon Delzell, Cordellia Kritz, Monique Quintero, Joanna Kaminska, Veronica Boyer
Styling: Alyssa Casares, Emme Nguyen Jenae Lee, Stephanie Billings
Art Direction + Event Coordination: Ashley Tarr, Sonia Casares


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August 13, 2014

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Alyssa Nicole ›


"Still Cold" Alyssa Nicole Fall 2014 Short Fashion Film

This season I decided to shoot a short film for my Fall 2014 Collection. It's something I've been wanting to do for some time - but for my cinematographer Dex- it took some serious convincing. We generally shoot my fashion films in the context of a music video - but this season I had a vision and I knew exactly what I wanted. I knew right away when conceptualizing the collection that the story line needed to reflect my inspiration "Still Cold" and as mentioned in my previous blog about our Fall 14 lookbook, the collection was inspired by my interpretation of 'coldness'.

We collaborated with a writer this season for the story line of the short film. We had settled on the story line having two parts, beginning with exploring coldness and ending the story with optimism. With the help of our photographer, we were able to decide on two locations for the video -beginning our shoot at the Legion of Honor and ending it at the Spire by Andy Goldsworthy in the Presidio, San Francisco.

"Still Cold" is an exploration of coldness and feeling fragile. Defining oneself at the point between childhood and adulthood - "Still Cold" is our refusal to be jaded by the world.

"Still cold, like the stars"

 

Cinematography by Dexter Ho
Makeup & Hair Styling by Hedy Lavinsky
Story in collaboration with: 
Nora Camagna-Rodriguez, Alyssa Casares, Dexter Ho, & Shannon Aguiar 
Modeled by Shannon Aguiar & Phebe Standley
Styling by Alyssa Casares & Emme Nguyen

Alyssa Nicole Fall 2014
Shop the Looks
August 12, 2014

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Outfits ›


Twenty-Three

Celebrating my birthday in style. One cannot have a champagne+cake celebration in anything but a silk chiffon dress. Adding a bit of whimsy to my ensemble, an all organic leaf crown seemed appropriate. 

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August 11, 2014

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In An Instant ›


In An Instant: Behind the Scenes Alyssa Nicole Fall 14 Lookbook

Shooting an evening gown on location in the woods is all fun & games until you get fox tails stuck in the tulle skirt. The science to styling a lookbook - always an adventure!
Alyssa Nicole Fall 2014 Black Organza Evening Gown 

 See the Lookbook / Watch the Fashion Film

Behind the Scenes: Alyssa Nicole Fall 2014 'Still Cold' Lookbook

In my 6 years of experience shooting lookbooks, I finally have photo shoot prepping down to a science. Before each shoot I prepare with my list of handy things to cary on location. Snips, double stick tape, tissue, bobby pins, all 'must haves' while shooting on location. I no longer let my pride get the best of me - I come prepared wearing the most comfortable outfit & a tiny backpack (as opposed to a fanny pack) to conveniently hold my necessities as I know I'll be running around snipping threads and lint rolling dresses during the shoot. Still - with days of preparation for the photo shoot - I've come to learn at least one thing will go wrong during the shoot.

 This season, it was camera and cell phone chargers. I nearly had a heart attack when my photographer's camera battery died on location - but to my relief we were able to solve the problem right away. My dead Iphone, on the other hand, was not an issue which we managed to fix. Lucky for me, our entire team shot some 'Instagramable' photos for me to make up for my loss. As I always set out for perfection when shooting my lookbooks - I've finally come to terms that a photo shoot never goes 100% according to plan. This season the lookbook shoot actually went really well - compared to seasons before where I have gotten my team lost up the coast at 11pm on our drive home from the shoot. Or the time we were kicked out of our shoot location because they didn't allow photo shoots during the spring. And there was that time one of our models got carsick on a road with no lanes to pull over which resulted in a mess on the exterior of my car. It's always an adventure when shooting for Alyssa Nicole - I've come to learn that life is about the journey - luckily I have the best team beside me so together we can enjoy every step of the way.

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Alyssa Nicole Fall 2014 Lookbook

Shooting a lookbook is at the top list of my priorities every season. My lookbooks are the most important part of finalizing the collection because it's how I present my vision for the season. I had created a mood board with ethereal photographs, abstract paintings, and starlight all in shades of moody blues which translated into the color palette for the line. Initially I was inspired by the song 'Still Cold' by Mazzy Star which played a part in our process for conceptualizing the lookbook and our story for the film.

We set out to portray 'coldness' in our lookbook and the cold stone and marble at the Legion of Honor in San Francisco was a perfect location to shoot my collection. We felt the stone columns would add a regal touch to the kimono and bell sleeve evening gowns I designed for the collection. If you've seen our short fashion film, you know there are two parts to our story so we incorporated two separate locations for our photo shoot. We photographed the second part of our lookbook in the Presidio at Andy Goldsworthy's Spire & Woodline. The Spire was created to have a sense of "becoming endless below it" which I feel to be a pretty accurate description for how I feel about 'coldness' and my overall theme for the collection. 

As I am maturing and understanding more about people in life I realize that there are people who are just cold. As time goes on I am starting to understand some people just can't change their ways. I've always had a struggle understanding why some people can be so cold hearted. We began to explore this and how coldness is like an endless cycle which is contagious in a way, infecting people who are very fragile. Maybe all these life experiences have influenced me to become cold too. I think, in the end, it's about making a choice between opening up or letting wounds get deeper. I believe hope, dreams, and ambition build the strongest people. "Still Cold" is our refusal to be jaded by the world

"The night is cold, but the stars still light my way."

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Modeled by Shannon Aguiar & Phebe Standley
Styling by Alyssa Casares & Emme Nguyen 
 
Alyssa Nicole Fall 2014
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