WORLD OF WHIMSY
Step through the looking glass into a world washed in violets, where femininity unfolds into our dreamy 'Violet Femme' Collection
MULBERRY MOOD
Drenched in lush mulberry shades, the collection evokes a dreamlike mood where dusk, texture, and femininity intertwine.
The Looks
Violet Femme
Alyssa Nicole ‘Violet Femme’ Collection is crafted with intention — Purple-hued wools—ranging from soft lilacs to deep violets—are reimagined to celebrate sustainability as a form of luxury. Sculptural tailoring is softened by a whisper of romance as bows, ruffles, and pleats interplay with delicate lace laid over silk and charmeuse.
Amethyst Glow
Alyssa Nicole "Violet Femme" editorial emerges under autumn’s fading light as a moody, romantic portrait of femininity in a veil of violet.
'VIOLET FEMME' Collection
Sustainable Fabrics
Our latest line is a zero-waste collection designed out of recycled menswear suiting fabrics, transforming traditionally structured textiles into silhouettes that feel feminine and ethereal. Purple-hued wools—ranging from soft lilacs to deep violets—are reimagined to celebrate sustainability as a form of luxury. A patchwork piece highlights the collection’s commitment to sustainable artistry.
ULTRA VIOLET
'Violet Femme’ is a collection bathed in rich, mesmerizing hues, the ultra violet pieces evoke the quiet drama and mystery of deep winter evenings.
LAVENDER HAZE
Softened by tones of lilac and lavender, the collection radiates feminine allure effortlessly, even in the coldest season.
'Violet Femme' Editorial
ALYSSA NICOLE
Gift Shop
ALYSSA NICOLE
EST. 2010
Recognized as one of the Best Bay Area Designers by CBS News, Alyssa Nicole is one of the leading designers in San Francisco, California. Alyssa Nicole was founded by mother and daughter Sonia and Alyssa Casares in 2010. Alyssa Casares, the designer behind Alyssa Nicole, began designing collections at the age of 16. Alyssa, a graduate of the Fashion Institute of Design & Merchandising, began her line as a handcrafted ready-to-wear collection. Alyssa Nicole has evolved into a demi-couture collection handcrafted in San Francisco and Los Angeles, California.
COLLECTION
The focus for Alyssa Nicole is to design collections that embody an element of exclusivity and high quality. With each collection, Alyssa sets out to capture romance by designing ladylike silhouettes and using lightweight fabrics to create graceful movement. Alyssa strives to design garments that embody true elements of femininity. Alyssa Nicole is focused on American made quality craftsmanship with each collection limited run with handcrafted pieces. Alyssa Nicole’s collections have been sold exclusively online and in designer boutiques nationwide.
FEATURES
Alyssa Nicole has been featured in Forbes, Vogue Italia, ELLE UK, WWD, WGSN, Refinery 29, Racked SF, San Francisco Chronicle, SF Gate, Modern Luxury Brides California, Girls Life Magazine, 7x7, Teen Vogue, CBS San Francisco & on style blogs worldwide. In 2019, Alyssa Nicole became a Macy's Fashion Incubator designer in residence at Bloomingdale's within San Francisco's Westfield Centre. With exclusive demi couture collections each season, Alyssa Nicole has become one of California's most coveted emerging designers. Alyssa Nicole is sustainably and ethically handcrafted in California.
PRESS
DESIGNER DIARY
MY COLLECTION
"I design and carefully craft a collection that embodies true elements of femininity."
-Alyssa Nicole
WORLD OF
ALYSSA NICOLE
DESIGNER DIARY
Alyssa Nicole FW25 Sustainability
Our latest line is a zero-waste collection designed out of recycled menswear suiting fabrics, transforming traditionally structured textiles into silhouettes that feel feminine and ethereal.
Read more
Each dress— rendered in poetic mini-length proportions—is thoughtfully designed and crafted from recycled menswear suiting fabrics, transforming traditionally structured textiles into silhouettes t...
Read more
Alyssa Nicole 'Violet Femme' Lookbook
Alyssa Nicole presents “Violet Femme,” a collection that emerges under autumn’s fading light as a moody, romantic portrait of femininity in violet hues.
Read more“Alyssa Casares has created the perfect—if small and controlled—fashion brand Alyssa Nicole, a line of ethereal, feminine, wearable-anywhere dresses, skirts and tops.”
Kristen Philipkoski, FORBES
Since the age of 16, the local fashion design prodigy behind Alyssa Nicole has been catching the eye of fashion bloggers and clotheshorses alike, and her modern cuts and painstaking tailoring have since garnered a cult following."
Sarah Lee, 7x7 Magazine
"Alyssa's lady-like day looks boast conservative hemlines and necklines as well as nipped-in waists; perfect for the countless women who long to dress like Kate Middleton Catherine, Duchess of Cambridge."
Robyn Hagan Cain, Racked SF
“This promising young talent certainly has everything going her way.”
STATUS Magazine
“With obvious talent beyond her years, local designer Alyssa Casares is also arguably one of the best rising fashion talents in San Francisco.”
Katie Hintz-Zambrano, Refinery 29
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