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Alyssa Nicole

'Coastal Fleur' Collection

Coast In Bloom

Alyssa Nicole "Coastal Fleur" editorial embodies spring’s first light kisses on the horizon, summer whispers on the breeze, and the poetry of the coast in bloom.

The Looks

Coastal Fleur

Alyssa Nicole ‘Coastal Fleur’ Collection’ is crafted with intention — with scalloped hem edges, soft ruffle flounces, and mini hemlines. Inspired by the romance of the sea and the gentle bloom of coastal flora, this is the collection of a modern romantic — a woman who collects dresses like she collects memories: with intention, and with heart.

Seaside Flora

'Coastal Fleur’ is a collection bathed in softness, shaped by movement, and steeped in the romance of nature.

'Coastal Fleur' Collection

Sustainable Fabrics

Our latest line is a zero-waste collection designed out of leftover materials we had in our studio from previous seasons. This ombre silk chiffon was also featured in our very first SS07 collection. This was our first dress design to go viral and sell out from our online shop.

Wildflower whispers

At the heart of the collection is a rare floral recycled deadstock silk — an archival Christian Dior print — evokes salt-sprayed wildflowers.

'Coastal Fleur' Editorial

WORLD OF WHIMSY

Dress silhouettes enchant with ethereal movement, and delicate lace trim detailing whispers craftsmanship at every turn.

ALYSSA NICOLE

EST. 2010

Recognized as one of the Best Bay Area Designers by CBS News, Alyssa Nicole is one of the leading designers in San Francisco, California. Alyssa Nicole was founded by mother and daughter Sonia and Alyssa Casares in 2010. Alyssa Casares, the designer behind Alyssa Nicole, began designing collections at the age of 16. Alyssa, a graduate of the Fashion Institute of Design & Merchandising, began her line as a handcrafted ready-to-wear collection. Alyssa Nicole has evolved into a demi-couture collection handcrafted in San Francisco and Los Angeles, California.

COLLECTION

The focus for Alyssa Nicole is to design collections that embody an element of exclusivity and high quality. With each collection, Alyssa sets out to capture romance by designing ladylike silhouettes and using lightweight fabrics to create graceful movement. Alyssa strives to design garments that embody true elements of femininity. Alyssa Nicole is focused on American made quality craftsmanship with each collection limited run with handcrafted pieces. Alyssa Nicole’s collections have been sold exclusively online and in designer boutiques nationwide.

FEATURES

Alyssa Nicole has been featured in Forbes, Vogue Italia, ELLE UK, WWD, WGSN, Refinery 29, Racked SF, San Francisco Chronicle, SF Gate, Modern Luxury Brides California, Girls Life Magazine, 7x7, Teen Vogue, CBS San Francisco & on style blogs worldwide. In 2019, Alyssa Nicole became a Macy's Fashion Incubator designer in residence at Bloomingdale's within San Francisco's Westfield Centre. With exclusive demi couture collections each season, Alyssa Nicole has become one of California's most coveted emerging designers. Alyssa Nicole is sustainably and ethically handcrafted in California.

PRESS

ATELIER

Our collection is designed and drafted by hand in our Atelier. From sketch to production, our process is haute couture design. Alyssa Nicole is limited run with handcrafted pieces.

MADE-TO-MEASURE

We offer made-to-measure special order pieces from our collection. Customize fit by sending us your measurements. Don't know your size? Book a fitting.

SUSTAINABILITY

The textile industry uses a variety of chemical dyes and treatments, which are hazardous to our health. Alyssa Nicole is sustainably sourced, designed out of recycled deadstock fabrics.

ETHICALLY MADE

We produce a limited run of our made-to-order collection each season. Alyssa Nicole is carefully handcrafted in our design Atelier in San Francisco, California.

DESIGNER DIARY

MY COLLECTION

"I design and carefully craft a collection that embodies true elements of femininity."

-Alyssa Nicole

WORLD OF

ALYSSA NICOLE

DESIGNER DIARY

Alyssa Nicole SS25 Sustainability
Alyssa Nicole

Alyssa Nicole SS25 Sustainability

Our 'Coastal Fleur' Collection is a zero-waste collection designed out of leftover materials we had in our studio from previous seasons.

Read more
'Coastal Fleur' Collection
Alyssa Nicole

'Coastal Fleur' Collection

Alyssa Nicole 'Coastal Fleur’ is a collection bathed in softness, shaped by movement, and steeped in the romance of nature.

Read more
Alyssa Nicole 'Coastal Fleur' Lookbook
Alyssa Nicole

Alyssa Nicole 'Coastal Fleur' Lookbook

NEW Collection! Alyssa Nicole's "Coastal Fleur" lookbook captures the poetry of the coast in bloom.

Read more

“Alyssa Casares has created the perfect—if small and controlled—fashion brand Alyssa Nicole, a line of ethereal, feminine, wearable-anywhere dresses, skirts and tops.”

Kristen Philipkoski, FORBES

Since the age of 16, the local fashion design prodigy behind Alyssa Nicole has been catching the eye of fashion bloggers and clotheshorses alike, and her modern cuts and painstaking tailoring have since garnered a cult following."

Sarah Lee, 7x7 Magazine

"Alyssa's lady-like day looks boast conservative hemlines and necklines as well as nipped-in waists; perfect for the countless women who long to dress like Kate Middleton Catherine, Duchess of Cambridge."

Robyn Hagan Cain, Racked SF

“This promising young talent certainly has everything going her way.”

STATUS Magazine

“With obvious talent beyond her years, local designer Alyssa Casares is also arguably one of the best rising fashion talents in San Francisco.”

Katie Hintz-Zambrano, Refinery 29

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