Embrace the elements
Alyssa Nicole "Grassroots" editorial embodies a feeling of calm and tranquility.
The Looks
Grassroots
Rendered in cotton twill, lightweight wools, and textured linen, Alyssa Nicole ‘Grassroots’ collection delivers effortless ease.
Earthly Wonders
Moments of stillness from our 'Grassroots' editorial illustrates a delightful autumn escape.
'Grassroots' Collection
Sustainable Fabrics
Our latest line is a zero-waste collection designed out of leftover materials we had in our studio from previous seasons. This Irish linen was also featured in our FW17 'Ephemeral' collection.
Effortless Ease
Drift through the dusky haze with our 'Grassroots' editorial lookbook.
'Grassroots' Editorial
WORLD OF WHIMSY
Dress silhouettes with ethereal, nature inspired neutral tones take on new proportions.
ALYSSA NICOLE
EST. 2010
Recognized as one of the Best Bay Area Designers by CBS News, Alyssa Nicole is one of the leading designers in San Francisco, California. Alyssa Nicole was founded by mother and daughter Sonia and Alyssa Casares in 2010. Alyssa Casares, the designer behind Alyssa Nicole, began designing collections at the age of 16. Alyssa, a graduate of the Fashion Institute of Design & Merchandising, began her line as a handcrafted ready-to-wear collection. Alyssa Nicole has evolved into a demi-couture collection handcrafted in San Francisco and Los Angeles, California.
COLLECTION
The focus for Alyssa Nicole is to design collections that embody an element of exclusivity and high quality. With each collection, Alyssa sets out to capture romance by designing ladylike silhouettes and using lightweight fabrics to create graceful movement. Alyssa strives to design garments that embody true elements of femininity. Alyssa Nicole is focused on American made quality craftsmanship with each collection limited run with handcrafted pieces. Alyssa Nicole’s collections have been sold exclusively online and in designer boutiques nationwide.
FEATURES
Alyssa Nicole has been featured in Forbes, Vogue Italia, ELLE UK, WWD, WGSN, Refinery 29, Racked SF, San Francisco Chronicle, SF Gate, Modern Luxury Brides California, Girls Life Magazine, 7x7, Teen Vogue, CBS San Francisco & on style blogs worldwide. In 2019, Alyssa Nicole became a Macy's Fashion Incubator designer in residence at Bloomingdale's within San Francisco's Westfield Centre. With exclusive demi couture collections each season, Alyssa Nicole has become one of California's most coveted emerging designers. Alyssa Nicole is sustainably and ethically handcrafted in California.
PRESS
DESIGNER DIARY
MY COLLECTION
"I design and carefully craft a collection that embodies true elements of femininity."
-Alyssa Nicole
ALYSSA NICOLE
Gift Shop
WORLD OF
ALYSSA NICOLE
DESIGNER DIARY
I’m afraid of living a stagnant life. I want to do more, I want to see more, I want to be more. I want to constantly...
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“Alyssa Casares has created the perfect—if small and controlled—fashion brand Alyssa Nicole, a line of ethereal, feminine, wearable-anywhere dresses, skirts and tops.”
Kristen Philipkoski, FORBES
Since the age of 16, the local fashion design prodigy behind Alyssa Nicole has been catching the eye of fashion bloggers and clotheshorses alike, and her modern cuts and painstaking tailoring have since garnered a cult following."
Sarah Lee, 7x7 Magazine
"Alyssa's lady-like day looks boast conservative hemlines and necklines as well as nipped-in waists; perfect for the countless women who long to dress like Kate Middleton Catherine, Duchess of Cambridge."
Robyn Hagan Cain, Racked SF
“This promising young talent certainly has everything going her way.”
STATUS Magazine
“With obvious talent beyond her years, local designer Alyssa Casares is also arguably one of the best rising fashion talents in San Francisco.”
Katie Hintz-Zambrano, Refinery 29
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