Alyssa Nicole was founded by mother and daughter Sonia and Alyssa Casares in 2010. Alyssa Casares, the designer behind Alyssa Nicole, began designing collections at the age of 16. Alyssa, a graduate of the Fashion Institute of Design & Merchandising- San Francisco, began her line as a handcrafted ready-to-wear collection. Alyssa Nicole has evolved into a demi-couture collection handcrafted in San Francisco and Los Angeles, California.
The focus for Alyssa Nicole is to design collections that embody an element of exclusivity and high quality. Alyssa Casares describes her aesthetic as ethereal, feminine, and naïf chic. Ethereal lookbook styling is used as a medium when creating brand aesthetic for Alyssa Nicole. With each collection, Alyssa sets out to capture romance by designing ladylike silhouettes and using lightweight fabrics to create graceful movement. Alyssa strives to design garments that span from professional to play while embodying true elements of femininity.