Alyssa Nicole Fall 2014 Lookbook

Shooting a lookbook is at the top list of my priorities every season. My lookbooks are the most important part of finalizing the collection because it's how I present my vision for the season. I had created a mood board with ethereal photographs, abstract paintings, and starlight all in shades of moody blues which translated into the color palette for the line. Initially I was inspired by the song 'Still Cold' by Mazzy Star which played a part in our process for conceptualizing the lookbook and our story for the film.

We set out to portray 'coldness' in our lookbook and the cold stone and marble at the Legion of Honor in San Francisco was a perfect location to shoot my collection. We felt the stone columns would add a regal touch to the kimono and bell sleeve evening gowns I designed for the collection. If you've seen our short fashion film, you know there are two parts to our story so we incorporated two separate locations for our photo shoot. We photographed the second part of our lookbook in the Presidio at Andy Goldsworthy's Spire & Woodline. The Spire was created to have a sense of "becoming endless below it" which I feel to be a pretty accurate description for how I feel about 'coldness' and my overall theme for the collection. 

We began to explore this and how coldness is like an endless cycle which is contagious in a way, infecting people who are very fragile. I believe hope, dreams, and ambition build the strongest people. "Still Cold" is our refusal to be jaded by the world